Choosing The Salon Services You Will Offer
A good beauty school gives you the technical skills you need to get hired at a salon or spa, but if you want to go into business for yourself you will need to go above and beyond basic services. Whether you are a seasoned cosmetologist or are just starting out, the competition for clients is fierce. You will have the best chance of success as an entrepreneur if you can offer a more extensive menu of services at your salon. Continuing to take classes at a licensed beauty school helps beauty professionals learn the skills necessary to remain relevant in changing times. Here are some in-demand services that will keep you booked solid.
In addition to haircuts, blow-dry services, and dye jobs, many clients desire specialty styles for everyday wear or special events. Give your hairstylist career an extra boost by staying up-to-date on the hottest styles. Hair color is getting a lot of attention these days, so it can be helpful to learn techniques such as balayage or High Impact Color. Braids are also popular, so mastering different types of dreadlocks and cornrows can help you broaden your client base. Offering hair extensions, eyebrow tinting, and threading can also make your salon more attractive to those looking for special events stylists.
Hair and nails often go together, especially during special occasions. Offering not just traditional manicures, pedicures, and nail polishing services, but also expanding your menu to include more advanced nail services will keep your clients from having to settle for something other than their preferred style. Hot oil or water manicures and gel manicures are among the more popular nail requests. Offering a wide array of nail art also allows you to build relationships with clients who will not be able to get your specific artistic style from another cosmetologist.
If you want to further serve as a special events stylist, makeup services are another way to become a one-stop beauty shop. Women want to look amazing on special days such as their wedding or prom, and most would prefer to patronize a cosmetologist they already have a relationship with than to find someone new. Include services such as eyelash extensions and airbrush or permanent makeup increases your chances of securing one-time customers as loyal long-term clients.
Another way to encourage your clients to see you more regularly is to offer hair removal services. Touch Ups to waxing and sugaring are usually needed more often than haircut or color upkeep, and getting the customers into your chair allows you to sell them on other services without seeming overbearing.
Birthday Parties And Event Hosting
If your salon is generally empty during certain times of the day or year, consider renting your space out for parties. This can be done for adults or children. The more guests you can host, the more potential clients you can reach out to at one time without advertising or selling too hard. The more services you have available for these events, the more likely customers are to book with you over another local salon or venue.
The key to getting and keeping clients is variety, but you must also be responsive to the needs of your specific audience. Pay attention to the trends in your area and among those whose age groups are represented in your salon.
Contact State College Of Beauty Culture to learn all of these skills and many more.